Decoding human potential at every level
From Olympic hopefuls to knowledge workers, from students choosing careers to executives optimizing performance—everyone operates below their ceiling. We're developing technology using genetics, biomechanics, and data science to show you what you're truly capable of.
True Arete exists because human potential is being wasted on a massive scale. Athletes train for the wrong sports. Students pursue misaligned careers. Professionals burn out fighting their biology instead of leveraging it.
We're building a world where everyone knows their edge—physical, mental, and cognitive. Where a simple test reveals whether you're built for marathons or sprints, deep focus or rapid task-switching, morning productivity or night owl creativity.
This isn't about limitations. It's about alignment. When you work with your biology instead of against it, everything becomes easier. Performance becomes sustainable. Excellence becomes inevitable.
Find your sport based on limb ratios, muscle fiber composition, and biomechanical advantages. Stop wasting years in the wrong discipline.
Align your work with your cognitive genetics. Discover if you're wired for leadership, analysis, creativity, or execution.
Help students choose paths that match their strengths. From STEM aptitude to artistic potential, genetics illuminate the way.
Understand your metabolic type, injury risks, and recovery patterns. Build sustainable habits that work with your biology.
Optimize decision-making, stress management, and cognitive endurance based on your neurological blueprint.
Understand communication styles, stress responses, and compatibility factors rooted in biological differences.
We believe optimization should be democratic. That's why we start with tools everyone has—a smartphone and a tape measure. As you progress, we unlock deeper insights through genetic testing and lab assessments.
30+ key measurements reveal your athletic type, ideal sports, and optimization paths.
LAUNCHING Q3 2025Deep dive into 20,000+ genes affecting performance, cognition, and health.
COMING 2026Professional biomechanics, VO2 max testing, and comprehensive biomarkers.
FUTUREYour DNA isn't your destiny—it's your instruction manual. Every genetic variant that closes one door opens another. We help you find the open doors.
Stop trying to become something you're not. Start maximizing what you already are. True excellence comes from alignment, not forced adaptation.
Olympic training centers and Fortune 500 companies use these insights. We're making them accessible to everyone, starting with free tools.
Every recommendation is evidence-based. Every insight peer-reviewed. We translate cutting-edge research into actionable intelligence.
Imagine a world where:
This is the future we're building. One assessment at a time.